The NPS Chesapeake Bay Office worked with NatureServe, Chesapeake watershed states, and U.S. Geological Survey (USGS), to develop “LandScope Chesapeake” filling a need for a publicly accessible, watershed-wide land conservation priority system. Its purpose is to support collaboration among many partners in land conservation efforts throughout the Chesapeake region. The Chesapeake Conservation Partnership continues to significantly expand LandScope Chesapeake, including housing all of the mapping components of the Chesapeake Conservation Atlas on the site.
Narrative Toolkit: Tools for Communicating Conservation Messages
This toolkit presents a shared narrative intended to unite and bolster land conservation efforts across the diverse landscapes within the Chesapeake Bay watershed. The toolkit also includes tools and resources for partnership members to implement and tailor the narrative to be relevant to their work and priority audiences.
- Narrative Toolkit: Provides all the guidance for using the narrative and tools.
- Message Box: As described in the toolkit, this template helps you create your own messaging based on the narrative.
- Spiel Worksheet: The toolkit includes instructions on how to use this template for crafting your pitch.
- Visual Tools: The toolkit includes examples of how to use images to help communicate your messages; files of powerpoint slides, images and more can be found here.